Case Study
UpViral - Web Test Automation
Empowering a complex carbon-management platform with scalable
testing to ensure accuracy, reliability, and seamless performance.
Overview
UpViral is a marketing platform that helps businesses create referral campaigns, contests, and lead-generation promotions to grow their audience organically.
We enhanced UpViral by developing campaign automation features and analytics dashboards to optimize referral-based marketing strategies.
Challenges
Businesses struggled to manage referral campaigns manually.
Tracking referral sources and conversions was complex.
Marketers needed real-time campaign performance insights.
Lead capture and engagement required automation.
What We Did
To address these challenges, Mechlin Technologies designed and implemented an AI-driven agentic layer on top of the GhostQA platform. The goal was to move beyond traditional no-code automation by introducing a conversational, intelligent assistant that could understand user intent, orchestrate complex testing workflows, and proactively guide users through execution and analysis. By combining natural language interaction, workflow automation, and human-in-the-loop safeguards, we transformed GhostQA into a more intuitive, scalable, and assistant-led QA experience.
Referral Tracking System: Implemented unique referral links and attribution tracking.
Campaign Builder: Built customizable contest and giveaway workflows.
Lead Management: Automated email capture and segmentation.
Analytics Dashboard: Provided performance metrics and conversion tracking.
Email Automation: Triggered engagement sequences and reminders.
Tech Stack
To support this agent-driven architecture, Mechlin Technologies carefully selected a modern, scalable technology stack capable of handling real-time interactions, workflow orchestration, and seamless platform integration. The stack was designed to ensure reliability, extensibility, and smooth communication between the AI layer, automation engines, and the GhostQA user interface—while remaining flexible enough to evolve with future testing and AI capabilities.
Frontend: React.js campaign builder interface.
Backend: Node.js services for tracking referrals.
Database: PostgreSQL lead and campaign storage.
Integrations: Email marketing and CRM integrations.
Hosting: Cloud-based scalable infrastructure.
Highlights
The introduction of the AI agent significantly changed how users interacted with GhostQA on a day-to-day basis. Instead of navigating complex configurations and fragmented workflows, teams gained an intelligent, conversational layer that simplified decision-making, reduced friction, and accelerated test execution. These improvements translated into measurable gains in usability, efficiency, and overall QA confidence across teams.
Organic Growth Engine: Encourages user-driven sharing.
Real-Time Analytics: Monitor campaign success instantly.
Marketing Automation: Automated lead nurturing.
Conversion Optimization: Data-driven marketing decisions.
Impact
Lead generation shifted from manual campaigns to automated referral marketing workflows.
Businesses can now accurately track referral sources and user conversions.
User participation increased through automated engagement campaigns.
Marketing teams saved time while improving campaign performance monitoring.
Result: UpViral helped businesses grow audiences organically and manage referral campaigns efficiently using automated, data-driven marketing tools.
Witlingo is a tech company that builds voice applications for platforms like Amazon Alexa and Google Assistant, helping businesses engage with customers through conversational AI solutions.
Web Testing
Manual Test creation
UI Testing
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